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14. September 2022

14. September 2022

Lastenheft

In dem Lastenheft werden alle Anforderungen des Auftraggebers an ein System oder Produkt detailliert beschrieben. Es soll alle funktionalen und nicht-funktionalen Anforderungen dokumentieren. Es dient als Anforderungskatalog […]

14. September 2022

14. September 2022

Lead

Lead bedeutet führen. Im CRM-Kontext wird damit ein Interessent bezeichnet. Im Zusammenhang mit Sales steht ein Lead für einen Kontakt mit einem potentiellen Kunden (Interessent). Je […]

14. September 2022

14. September 2022

Leadgenerierung

Leadgenerierung bedeutet Interessentengewinnung. Die Leadgenerierung beschreibt Maßnahmen zur Gewinnung potenzieller Interessenten. Mögliche Wege zur Leadgenerierung sind beispielsweise die Anmeldung zu einem Newsletter, Erfassung von Messebesuchern oder […]

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