Leadgenerierung bedeutet Interessentengewinnung.
Die Leadgenerierung beschreibt Maßnahmen zur Gewinnung potenzieller Interessenten. Mögliche Wege zur Leadgenerierung sind beispielsweise die Anmeldung zu einem Newsletter, Erfassung von Messebesuchern oder Veranstaltungsteilnehmern, Motivation von potenziellen Interessenten Kontakt mit dem eigenen Unternehmen aufzunehmen etc.
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