Key-User sind Schlüsselanwender oder Hauptnutzer einer Software.
Im Rahmen einer CRM-Einführung hat der Key User die Aufgabe für eine reibungslose Einführung und problemlose Nutzung der anderen Nutzer zu sorgen. Der Key-User ist der erste Ansprechpartner innerhalb des Unternehmens für Fragen zur Funktion und Optimierung.
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