Ein CRM-System ist eine Softwarelösung für die Erfassung und Pflege von Kundenbeziehung. Es bietet eine zentrale Sammelstelle, an der Unternehmen Informationen über Kunden und Interessenten speichern, Kundeninteraktionen verfolgen und wichtige Daten mit Kollegen gemeinsam nutzen können. Das CRM-System liefert Unternehmen im optimalen Fall eine 360-Grad-Sicht auf ihre Kunden.
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